Identify and Evaluate Marketing Opportunities



In today’s world, there are thousands of opportunities for you and your business. But how do you decide which are worth pursuing? How do you make sure that new opportunities don’t crowd out your current plan? You’ll know how after this three-hour workshop!

How You Will Benefit:
• Identify marketing opportunities
• Gather the proper information so that you can make a good decision
• Objectively evaluate each opportunity
• Choose the marketing opportunities that are right for you

What You Will Cover:
What is marketing?
Performing a needs analysis
Big picture planning (SWOT)
Performing market research
Recognizing trends
Identifying opportunities
Basic analytic and evaluation tools
Forecasting tools
Creating a marketing plan
Creating a communication plan


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